A large part of many businesses (if not all) is to be able to network effectively. It is about getting to know others in all areas of business. To find new collaborations, new business and new contacts. Networking is a large part of my business and new contracts have come from various meetings. I am going to a new event this evening. And conveniently for me, it’s at my local pub : )
But getting anything out of these meetings is not always straightforward and you have to remember a few things. So the next time you go to a networking event here are a few things I have learnt.
Arrive early. The reason for this is the place is likely to be quieter, calmer and people won’t have settled into groups already chatting. It’s easier to find other people who don’t have conversation partners yet. Breaking into a new conversation can, sometimes, be harder.
Forget the sales pitch. The purpose of networking is not about ramming your business down someone’s throat within minutes of meeting. It is about building relationships. Get a conversation started. People will want to do business with people whose company they enjoy. BUT if someone does ask you about what business you are in be ready with an easy description of your company. Before the event, create a mental list of recent accomplishments, such as a new client you’ve landed or project you’ve completed. Also, don’t just say (for example) I’m a web developer. Try to show them why you are unique. Try instead; I help small and medium sized business make the most out of their presence in the digital world. I update maintain and create bespoke websites for these companies.
Don’t forget your business cards. It is still the best way to give someone your contact details that they can take away. It also portrays a more professional image if you have a well-made, good quality card. Many people judge the quality of a business through their card so it may be worth investing a little bit more on yours.
Smile. Simple. Effective. Massively underrated in terms of importance. Don’t forget to smile. You will seem more welcoming, more approachable, more relaxed. The list of positives goes on.
Share your passion:. You like your business right? You love it right? You have a burning passion that cannot be extinguished right? Share this. Leave a lasting story about why you started your company. Why you enjoy what you do. How it has helped others and made a difference. Talking about what you enjoy is often contagious and others will share their passion creating an exciting dynamic and most importantly memorable conversation.
Don’t hijack the conversation. A lot of people feel nervous at networking meetings and try to overcompensate by excessive talking. Try not to do this. The most successful networkers are the ones that listen, look the person in the eye, and repeat their name. In short make the other person feel special. It’s a conversation, not a talk.
Focus on the person you are talking to. Forget your own goals for a moment. Think of a way you may be able to help them. Networking is not about securing a business deal there and then it is fostering a relationship. Offering genuine help is one of the best ways to do this. It will be remembered.
Remember to follow up. Don’t just leave and forget all about the event. If you’ve had a good chat, ask the best way to stay in touch. It could be on LinkedIn, email or phone. Get in touch within 48 hours of the event to show you’re interested and available, and reference something you discussed, so your contact remembers you.
What’s your best networking tip?
